I often tell people who come to me with rules-change proposals, "If you think it's worthwhile, come and submit it yourself. I'll help you with all of the technicalities to the best of my ability, but you have to make your own case, lobby people yourself, and get the votes by convincing people." Most of the time, this discourages them -- democracy is hard work! But sometimes we get people who are willing to work and debate, and sometimes we even get workable changes and improvements.
WSFS rules are intentionally designed to be resistant to change; however, they can be changed if people work hard enough at it. But it's not enough to just lobby a Board of Directors or subvert the Chairman; you have to convince the members.