Kevin Standlee (kevin_standlee) wrote,
Kevin Standlee

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Advertising: Quality or Quantity

Further to the discussion of sporting event viewership, Cheryl forwards to me a story about AT&T sponsoring the Williams Formula 1 race team. It won't get them much notice in the USA, where F1 is hardly noticed compared to the Monster That is NASCAR, but AT&T wants global notice among people with money to spend, and decided that sponsoring an F1 team was a good way to get it. (Formula 1 is far more popular in Europe and elsewhere than it is in the USA.)
Tags: formula 1
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