Kevin Standlee (kevin_standlee) wrote,
Kevin Standlee
kevin_standlee

  • Mood:

Advertising: Quality or Quantity

Further to the discussion of sporting event viewership, Cheryl forwards to me a story about AT&T sponsoring the Williams Formula 1 race team. It won't get them much notice in the USA, where F1 is hardly noticed compared to the Monster That is NASCAR, but AT&T wants global notice among people with money to spend, and decided that sponsoring an F1 team was a good way to get it. (Formula 1 is far more popular in Europe and elsewhere than it is in the USA.)
Tags: formula 1
Subscribe
  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
  • 1 comment