So on the way to my office today, I stopped to buy a new meter. I wanted to buy the same model meter (a FreeStyle Flash) as I previously had, on account of having so much invested in testing supplies. At least the cost wouldn't be out of pocket, because I could put it on my Healthcare Spending Account.
The price tag on the shelf said the meter was about $75 and that there was a $40 rebate. When they rang it up, it turns out it was actually on sale for $30. So after the rebate (which is limited to the greater of the purchase price or $40), the meter is free. That's not really too surprising, though. They give these meters away because all of the money is in selling the supplies.