The graphic, originally designed for ConFrancisco, is the SFSFC corporate seal. Yes, we have an actual embossed corporate seal. Instead of "Bay Area in 2002", it reads "San Francisco Science Fiction Conventions Incorporated 1991" in circular type around the logo. (1991 is the year we actually incorporated, and yes, I know that's the year after we won the 1993 Worldcon bid; what a mess that was.) If you were nominated for a Hugo Award in 2002, you got a cerfificate with a gold foil seal embossed with the sealer, which was one of the few thing SFSFC "splurged" on buying after the 1993 Worldcon.
Some of you may have noticed that I'm still carrying the attaché case with that logo on it, and that the attaché is, shall we say, showing its age. It has been to three continents with me, but it's completely worn out, currently being held together with copious amounts of black luggage-repair tape. And the logo is so worn out that the oceans and most of the vertical lines in the Golden Gate Bridge have disappeared entirely.
This afternoon, I called Lands' End and found that they still have us in their records. They called up the logo. I asked for them to prepare a new version of it that replaces the existing copy with SFSFC below the logo. I paid the $45 logo revision charge out of my own pocket. In a few days, I should have a new version of the logo in my e-mailbox, and if I'm happy with that, an embroidered sample a week or so after that.
Lands' End is currently running a no-minimum-order sale on embroidered merchandise. (Partially due to so many people ordering ones and twos of ConFrancisco-embroidered merchandise, they started imposing a six-item minimum order.) This lasts through the end of July. I expect to buy a new attaché and a couple of mesh polo shirts to replace the worn out Bay Area in 2002 shirts in my closet. Some others may go in with me on the order as well, to save on shipping.