It's a commercial for AAA Auto Insurance. It features a woman talking about an accident her husband had. "He called and said, 'I've been in an accident.'"
She continues, "The first thing I said was, 'Was it your fault?'"
Every time I hear this, it jars me. The first question should be, "Are you okay?" What kind of spouse ignores the well-being of his/her partner and jumps straight to the liability question? It's way too mercenary for me.
Maybe the commercial is meant to be funny and I'm just not getting the joke or hearing intended irony in it.