Kevin Standlee (kevin_standlee) wrote,
Kevin Standlee
kevin_standlee

Tennis Commercials

Over the past few days, I've been watching the BNP Paribas Open (tennis tournament) in Indian Wells, and I noticed that one of the sponsor's commercials was remarkably similar to an commercial for The Ladders, a high-end job search site. But their messages were completely opposite of each other. In both cases, a big tennis match is interrupted by "ordinary people" charging in from the stands and taking over the match. But with The Ladders, it's presented as anarchy and a Bad Thing, while in the case of BNP Paribas, the would-be tennis players all queue up to take a turn at whacking the ball over the net in an orderly fashion and it's a Good Thing.

I don't know if it's significant, but the tennis-as-anarchy commercials are over on the Golf Channel. I've yet to see both ads playing close to each other on the same channel.
Tags: tennis
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