Kevin Standlee (kevin_standlee) wrote,
Kevin Standlee
kevin_standlee
  • Location: Fremont, California
  • Mood: amused

Tennis Commercials

Over the past few days, I've been watching the BNP Paribas Open (tennis tournament) in Indian Wells, and I noticed that one of the sponsor's commercials was remarkably similar to an commercial for The Ladders, a high-end job search site. But their messages were completely opposite of each other. In both cases, a big tennis match is interrupted by "ordinary people" charging in from the stands and taking over the match. But with The Ladders, it's presented as anarchy and a Bad Thing, while in the case of BNP Paribas, the would-be tennis players all queue up to take a turn at whacking the ball over the net in an orderly fashion and it's a Good Thing.

I don't know if it's significant, but the tennis-as-anarchy commercials are over on the Golf Channel. I've yet to see both ads playing close to each other on the same channel.
Tags: tennis
Subscribe

  • Sport

    I did watch the Big Game, and was, like many, surprised by how one-sided it was. I couldn't really get into it, having no dog in the fight, but as I…

  • Follow the Bouncing Balls

    I've been following the Australian Open tennis as my time permits and as ESPN3 (the free online channel) permits. As we near the end of the…

  • Family Business

    I'm in Yuba City today, having come down here last night. I have some business that has to be transacted at the actual bank where I have my account…

  • Post a new comment

    Error

    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.
    Help
  • 0 comments