On a mailing list about a different set of awards (not the Hugos), there are people making variations of arguments that were old when I was young. I have little patience for people who argue that because an award doesn't reflect their tastes, then the process must be broken. If you really mean, "I think my tastes are much more refined than those of the electorate in a popularly-voted award," then why not come out and say it? There's no crime in saying you think you have better taste than the voters. But claiming that it's a failure of process is whinging. Have the courage of your convictions rather than hiding behind "process."
And I'm apparently "unprofessioral" by calling whingers what they are.